金錢心理學: Dollars and Sense (Traditional Chinese Edition)
金錢心理學: Dollars and Sense (Traditional Chinese Edition)

How to Read 金錢心理學: Dollars and Sense (Traditional Chinese Edition) MOBI

花錢是每個人天天在做的事吃喝玩樂、交際應酬、買車買樓為什麼花、要花多少、值不值得?你知道自己的金錢心理嗎?★ Amazon.com商業理財百大暢銷書★ 《商業內幕》(Business Insider)2017年最佳商業書★ 心理學與行為經濟學翹楚丹艾瑞利「吸金」力作想想看:你要買一雙中意許久、價值2,800元的跑鞋,店員好心告訴你,5分鐘車程外有家店在特賣,只要2,200元。你會為了節省600元,跑到那家店去嗎?再想想看:你要買一套家具,要價88,600元。店員同樣好心告訴你,5分鐘車程外有家店在特賣,只要88,000元。你會為了節省600元,跑到那家店去嗎?大多數的人都願意為了第一例跑到另一家店去,卻不願意為了第二例再跑一趟。同樣都是節省600元,我們的選擇和行為為何不同?本書作者丹・艾瑞利為杜克大學心理學與行為經濟學教授,著有《紐約時報》暢銷書《誰說人是理性的!》和《不理性的力量》,善於研究人類的種種不理性行為,此次攜手普林斯頓大學畢業、從律師轉行為獲獎作家的傑夫・克萊斯勒,用詼諧睿智的敘事手法,帶領我們深入人類大腦,探索左右我們對金錢選擇的隱藏性動機。.掏錢付現令人覺得痛苦,刷卡卻會讓人買得更多、買得更快、買到快剁手?.有些人為了奢華度假豪擲幾萬大洋不心疼,每天卻多花20分鐘開車繞來繞去,只是為了尋找免費的停車位?(是你嗎?朋友。).每個月加薪3萬元或年底一次領36萬元,我們為何會把3萬元拿去繳帳單,把36萬元當成享樂基金?生活中充滿各種金錢決策,本書廣泛探討日常議題,從規劃家庭預算、打折特賣、卡債、賭博、房屋買賣、退休儲蓄等,兩位作者揭露我們對於金錢的常見思維,以及在思考金錢時常犯的錯誤,提供具體、實用的建議和忠告,還有一些花錢的小訣竅,幫助我們改善用錢習慣。金錢並非人生中唯一重要的事,但它影響了我們對生活中其他重要事物的價值判斷,包括如何使用時間、管理職涯、珍惜他人、發展關係、使自己快樂,以及了解周遭世界。所以,購買一本可能會讓所有事物變得更美好一點的書,是不是很值得? 

  • Released: November 16, 2020
  • Author: 丹‧艾瑞利 (Dan Ariely),傑夫‧克萊斯勒 (Jeff Kreisler),李芳齡
  • Rating: 4,7
  • Publisher: Ebook DIgital Agency
  • Total Page: 706 pages
  • File Size: 3670 KB

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