Sure, you could cut costs 10% across the board. But cutting costs effectively means more...it means quickly gathering cost information, figuring out the hidden potential for cost-cutting, forecasting the topline, considering all sources of cuts, balancing cost-cutting against other considerations (like cashflow, flexibility, the needs of the future, and where cuts would increase costs elsewhere), as well as an efficient implementation strategy."Cutting Costs Effectively" should be essential reading for busy managers at all levels. Rupert Hart MBA has been an operating manager and marketing executive through several downturns. He has two decades of hands-on experience in advising companies on recession strategy. He is the author of "Recession Storming", still the best-selling book on business strategies in recession and recovery.